OUR BRAND STORY
Great businesses don't just need numbers — they need perspective.
Simora Advisory was born from a simple belief: that the right guide changes what a business can see, and therefore what it can become.
THE MEANING BEHIND THE NAME
Simorgh
The Simorgh is a legendary Persian bird, symbolizing wisdom, guidance, strength and transformation. It sees the bigger picture, helps others find their path, and represents the power of growth through knowledge and self-discovery.
Simora carries this legacy forward — combining timeless wisdom with modern financial expertise.
Because what's ahead is greater when you have the right guide.
OUR VALUES
INSIGHT
Deeper understanding. Better decisions.
PERSPECTIVE
The bigger picture. Always.
GROWTH
More than numbers. Lasting impact.
PARTNERSHIP
Your goals. Our commitment.
Azadeh Aghajani, Founder
FCA
WHY SIMORA
You are hiring judgment, not a methodology.
Owners rarely need more reporting. They need someone senior who will tell them what the numbers mean and what to do next.
Trained where the standards are highest
A career built at PwC, Barclays and BNY — assurance discipline first, then finance inside two global institutions. The rigor that large-institution reporting demands, applied at your scale.
She has been on your side of the table
CFO of two private-equity-backed payments companies, where she built the finance function from the ground up. Unit economics, burn, pricing, board and lender reporting, and decisions that have to be made this week on imperfect information.
Long Island based. Global perspective. Hands-on.
Simora is local to Long Island, NY, and Azadeh works directly with the businesses she serves — on site when it matters, and a call away when it doesn't. But local doesn't mean limited. She has worked across two countries and managed teams spanning the US, Europe, Brazil, India and Singapore. She knows what global standards look like — and how to bring that level of rigor to a growing business without adding unnecessary complexity.
Technology that multiplies judgment
Winner of the BNY Finance Hackathon, leveraging AI tools to drive scale — allowing a single user to cover the ground that used to take a full finance team.
+20 years across asset servicing, banking, payments, SaaS and private-equity-backed businesses — building and transforming finance organizations while working directly with CEOs, boards and investment sponsors.
The two CFO roles were Suede / Merchant Industry and Valor PayTech, both PE-backed. Beyond standing the function up, that meant quality of earnings, sponsor and lender reporting, and carrying acquisition integration through close.
Before that, CFO of Asset Servicing at BNY, improving margin by 10% on a $7 billion revenue division through cost discipline and profitability modeling — following FP&A, pricing and strategy leadership roles at BNY Pershing, TSYS, Barclays and RBS. Her career began in audit at PwC, where she qualified as a Chartered Accountant.
THE RECORD
+20 years of it, mostly inside institutions.
+20
Years in senior finance
3
Chief financial officer roles
$7bn
Revenue division led at BNY
+10%
Margin improvement delivered
EXPERIENCE BUILT AT
